PepsiCoStylized New Year Video (3D + AI)

«A game within a game». The hero is a character built entirely from scratch — a charming plush dog spending a winter evening at an arcade machine. On the screen is a stylized Pac-Man-like game where the same character, in pixel-art style, collects stars. A warm, nostalgic story about holiday mood and the joy of simple moments.

The project used an innovative approach to environment creation: Cinema 4D & Redshift: modeling the main character and the arcade machine, lighting, look development and rendering the entire 3D scene. Stable Diffusion (Flux): generating concepts for a stylized train and vegetation. TRELLIS AI: creating 3D meshes from 2D generations, producing exclusive train and bush assets that fit the scene perfectly. After Effects: compositing, final edit, color grading and the game's 2D interface.

From AI prompt to a unique 3D model. Special attention went to the background: Character Craft: the full cycle of creating the plush dog — from modeling to fur simulation. AI Asset Pipeline: using Flux for train references, then converting them to 3D with the TRELLIS model. Brand Integration: upgrading the generated train — duplicating cars and painting them per the PepsiCo Brand Book. Scene Assembly: integrating all elements, including the AI bushes, into one composition with dynamic camera motion.

The video shows how AI becomes a powerful tool in a designer's hands, enabling unique brand-specific objects where standard libraries fall short. The result: high-quality content for PepsiCo that combines modern technology with holiday coziness.