AWEX3D Ad with Simulations for Moscow City Screens
AWEX: visualizing a crypto platform in the heart of the capital. One of my first professional 3D cases, made for the AWEX crypto platform (now AWX). The video was designed for large-format screens in Moscow City (Federation Tower), which demanded high-end execution and detailed simulations.
- Client
- AWEX (AWX)
- Duration
- 2 weeks
- Year
- 2023
Concept
«Integration and influence». A visual metaphor for the brand's presence in the crypto market. A transparent 3D smartphone fills with spheres bearing different coin logos, while the dominant yellow AWEX sphere smoothly passes through them. With every touch it «charges» other assets, coloring them in the platform's brand color — symbolizing unity and easy exchange.
Tech & Details
The project used a complex physics pipeline: Cinema 4D & Redshift: modeling the phones, building the interface and rendering with a focus on realistic glass and glossy materials. Dynamics Simulation: a complex rigid body simulation for hundreds of spheres inside the closed space of the smartphone. Vertex Maps / Color Change: logic for smooth recoloring of objects on contact with the AWEX «master sphere».
Workflow
From technical simulation to a render on the Federation Tower. Production included: Modeling: the 3D smartphone and crypto interface elements. Physics Setup: calculating gravity and collisions so the spheres move naturally without crossing the phone's boundaries. Trigger Animation: setting up color triggers so the transition looks soft and organic. Final Export: a high-resolution video prepared for the specific specs of the Moscow City screens.
Result
This video proved that even early in a career you can create content worthy of the city's most prestigious venues. Combining physics, complex shading and a clear understanding of the client's business goal turned dry crypto numbers into striking, easy-to-understand visuals broadcast across the business capital.
