OTP BankAI-Powered New Year Ad Campaign
AI vs. traditional shoots: a revolution in bank advertising. This project completely rethought a classic New Year campaign brief for OTP Bank. Instead of costly equipment rental, actors and multi-day shoots in Yekaterinburg, the entire video was made by one person in a single night using cutting-edge AI.
- Client
- OTP Bank
- Duration
- 1 day
- Year
- 2025
Concept
A «Lime New Year» in CareTech style. The video is built on an original holiday activation idea: a Lime Reindeer and Ded Moroz (the Russian Santa) in a bright lime coat drive through snowy Yekaterinburg in a stylish convertible. The route ends at a real OTP Bank branch, where the fairy-tale heroes hand out gifts to city residents, uniting holiday magic with modern customer service.
Tech & Details
This project was made possible by my own pipeline and strong art direction skills: NanoBanana Pro: created unique master shots of the characters and blended them seamlessly into the city while keeping brand consistency. KlingAI: brought the still generations to life, with complex car motion on winter roads and vivid character emotions. After Effects: professional editing that turned separate shots into one cinematic story. Geo-accuracy: special attention to recreating Yekaterinburg's architecture and the facades of real bank branches for maximum authenticity.
Workflow
7,000,000 rubles saved in one night of work. The production process included: Art Direction: turning a classic brief into an AI script, selecting visual references and the «lime reindeer» style. Character Dev: generating reference looks of Ded Moroz and the Reindeer in the bank's brand colors. Environment Design: recreating iconic city locations and placing the characters in them. AI-Synthesis: finalizing the footage and assembling the video in After Effects.
Result
The video became convincing proof that today AI can solve tasks at the level of a national bank faster and more efficiently than traditional methods. The project not only saved budget but also created a unique visual news hook highlighting OTP Bank's innovation and openness to experiments.
