Yandex MarketGraphics for In-App Live Streams

«The energy of shopping in every frame». The visual concept is based on Yandex Market's brand identity: a bold red and yellow combination with a dynamic lightning pattern. The task was to create a living, pulsing environment where graphics don't just inform but entertain, building a festive, exciting atmosphere during giveaways.

For the vertical 9x16 format I used a complex pipeline: Cinema 4D & Redshift: modeling and animating key 3D objects, such as gold coins for game mechanics and the watermelon mascots for the «Split» service. After Effects: the entire 2D layer — from animated host titles and price tags to complex lightning overlays and countdown timers. Special attention went to interactive elements: «Click!» badges and dynamic transitions for seamless scene changes during the live stream.

From brief to live broadcast in just a few days. Production required maximum focus and speed: Preparation: studying the client's Figma layouts and creative deck to match the brand style precisely. 3D Creation: rendering a series of 3D assets that gave the stream depth and a modern tech look. Motion Design: building a large graphics package in After Effects, including waiting screens, bumpers and info blocks for «hero products». Live Support: preparing final assets for integration into the app's broadcast system.

This project confirmed my ability to handle the most complex tasks for tech market leaders. The graphics ran successfully in live streams inside the Yandex Market app, giving the brand high-quality visual communication with millions of viewers. The «Home Shopping» project balances a commercial tool's functionality with the vibrancy of modern motion design.