HH.ru — InterfacesUI Integration for an Ad Campaign
HH.ru: a regional campaign for Gen Z. A series of commercials aimed at a Gen Z audience. I worked alongside a large production team, handling the technical and artistic finishing of the footage: from animating the app interface in the actors' hands to the final brand accents.
- Client
- HeadHunter
- Duration
- 1 month
- Year
- 2025
Concept
«Find a job you love». The campaign's visual style is built on motion and light, emphasizing how modern and accessible the service is. The concept contrasts boring office routine with the bright, convenient world of the HH.ru app, where anyone can find «that» great job right on their smartphone.
Tech & Details
All VFX work was done in After Effects: UI Animation & Screen Replacement: replacing green screens on the actors' phones with a detailed animated HH.ru app interface. This involved complex tracking and light matching so the interface looked natural in the actors' hands. Light Transitions: custom light-leak transitions that added summer atmosphere and energy. Final Packshot: design and animation of the final frame with the campaign slogan «Get comfortable».
Workflow
Integration into a professional production pipeline. The VFX work included: Tracking & Matchmoving: attaching graphics to moving phones in the frame. UI Design Integration: animating job search, scrolling and applications to match real user behavior in the app. Compositing: fine-tuning screen reflections and glare and integrating light effects between shots. Branding: finalizing the packshot in line with HH.ru's visual language.
Result
The result was lively, modern commercials that aired successfully across regions, attracting a young audience to the service. The project confirmed my ability to work effectively on major-brand tasks within a team, where motion design is the link between the idea and the final commercial product.
