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3D / CGIArt direction2024

3D Car InstallationViral Video (7M views)

A photorealistic promo video built from scratch in just 1.5 weeks. It went viral with over 7,000,000 views on «Topor+», one of the largest media channels. A blend of architectural design and automotive aesthetics, delivered on a tight deadline by a single artist.

Client
NDA
Duration
NDA
Year
2024

Concept

Art in the interior. The core idea was to place a modern supercar in an unusual setting, turning it from a vehicle into the centerpiece of an apartment interior. Smooth, meditative camera moves emphasize the body's geometry and the play of light on its edges, creating a surreal yet physically tangible atmosphere of luxury.

Tech & Details

To achieve this level of detail and lighting, I used a professional toolset: Cinema 4D & Redshift: full scene assembly and rendering with a focus on physically accurate materials and complex interior reflections. Topaz Video AI: the final render was upscaled with AI to get perfectly crisp carbon and metal textures. After Effects: final edit and subtle color grading to merge all layers into one cinematic image.

Workflow

From idea to 7 million views in 10 days. The work was done as an intense sprint: Assembly: modeling the environment and staging the composition with the suspended car. Animation: smooth camera paths to convey scale and detail. Rendering: optimizing a heavy scene in Redshift for fast frame output. Post-Production: detail enhancement with Topaz AI and finishing in After Effects.

Result

This project proved that one specialist can replace an entire production department. Despite its NDA status, the video caused a huge stir online, proving both its commercial and artistic value. All branding was removed to maintain confidentiality, but the visual quality remained uncompromising.

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