ChesterfieldNew Product Line Launch via AI Pipeline
Chesterfield: internal launch of a new product line. A presentation video made for Chesterfield's internal use to announce Aroma Bronze and Aroma Gold. The project shows how AI production can integrate existing 3D product models into dynamic, cinematic scenes.
- Client
- Chesterfield
- Duration
- 1 month
- Year
- 2026
Concept
«The aesthetics of taste and material». The core idea was to convey the atmosphere of the updated line through visual metaphors of gold and bronze. The task was to build a seamless narrative where intermediate art scenes and transitions reveal the brand's premium image while keeping the focus on packaging details.
Tech & Details
For this case I built a combined pipeline: NanoBanana Pro: created complex scenes and environments into which the original 3D pack renders were integrated with correct perspective and lighting. KlingAI: brought the frames to life — particle dynamics, smooth camera moves and object animation in space. After Effects: final edit to music, where rhythmic cutting and color grading created the feel of a complete commercial.
Workflow
From engineering render to concept video. Production included my own art direction: Creative Direction: developing the transition concept and the visual style of intermediate shots. Environment Integration: generating backgrounds and scenes in NanoBanana Pro that perfectly fit the «bronze» and «gold» positioning of the new products. AI Animation: motion synthesis and cinematic effects with KlingAI. Editing & Sync: assembling the final video in AE with a focus on musical rhythm and visual clarity.
Result
The video became an effective internal communication tool for Chesterfield, presenting the new products in a modern, high-tech format. AI made it possible to avoid classic reshoots and long compositing, delivering ad-agency-level results in far less time.
