IQOS Q-CLUB3D Animation for Shopping Mall Screens
IQOS Q-CLUB: the aesthetics of loyalty in 3D. A looping ad for screens in shopping malls. The video invites viewers behind the brand's closed door, where a dynamic 3D ribbon guides them through the club's key perks: from exclusive service to special member offers.
- Client
- IQOS
- Duration
- 2 months
- Year
- 2025
Concept
«The endless ribbon». The concept is built on a metaphor of journey and transformation. The video opens with a door, behind which a floating 3D ribbon greets the viewer. It unfolds into a long road, passing icons for every perk of the loyalty program. A visual «delight» meter fills to 100%, emphasizing customer satisfaction.
Tech & Details
For smooth, premium CGI I used a professional stack: Cinema 4D: complex ribbon geometry that unfolds forward while simultaneously coiling back into a spiral. Redshift: physically accurate materials and shadows for a clean, deep image without «fairy-tale» effects, in the style of fashion brands. After Effects: deep post-processing, color accents and finalizing a seamless loop.
Workflow
From ribbon animation to an interactive QR code. Production involved careful work on motion: Narrative Design: planning the camera path through the door and the ribbon's trajectory. Asset Creation: modeling icons for program perks (challenges, special offers, device trial, Q STORE service). UI/UX Animation: animating the progress bar and integrating a QR code into the ribbon's motion so passers-by can scan it easily. Looping: syncing the start and end for an endless, unbroken flow of graphics.
Result
The result is a hypnotic video that turns loyalty program information into digital art. Balancing minimal design with complex technical animation, it effectively grabs attention in a busy mall environment and motivates people to join Q CLUB.
